Named the “Best ad of 2010” by TIME and the winner of four “Pollie” awards for excellence in political media.

the challenge

While being outspent 4 to 1, we needed to produce ads that would cut through the clutter in expensive media markets.

the spot

“Echo” exposed our opponent’s empty rhetoric, tying her word-for-word with unpopular Gov. Arnold Schwarzenegger.

the result

We overcame a double-digit deficit and won by 13 points.