The NO on 777 campaign had to defeat a “Right to Farm” amendment in Oklahoma that would have given away Oklahomans’ rights to factory farms and foreign corporations.

the challenge

We had to defeat a deceptively positive sounding measure, the “Right to Farm,” overcoming a nearly 40 point deficit.

the spot

The spot was easy to relate to with an authentic family farmer explaining the facts and urging Oklahomans not to be fooled by our opponents.

the result

Oklahomans weren’t fooled and voters defeated 777 by a wide margin, 60-39.