First-time candidate Jim Moran upset five-term Republican incumbent Stan Parris.

the challenge

We were down by nearly 20 points with just two weeks left in the election in a very expensive media market.

the spot

We knew the abortion issue quickly moved voters but had to shift the electorate with just one ad.

the result

“Liberty” succeeded — and Moran ended up winning by 7 percent in one of the best come-from-behind victories.