In his first campaign, Seth Moulton had an uphill climb running against a liberal, 18-year incumbent in a Democratic primary.

the challenge

Democrats knew and liked John Tierney. An aggressive attack ad would have turned them off.

the spot

We simply challenged voters to consider the facts and ask if our opponent deserved re-election.

the result

The ad propelled Seth Moulton to a shocking, come-from-behind victory. Esquire called it “the most remarkable story of this campaign cycle.”