In one of the most hard-fought Congressional races of 2016, Ro Khanna defeated 18-year incumbent Mike Honda 39-37 in a closely fought primary election and then won a landslide victory in the general election by over 20 points.

the challenge

We needed to reintroduce Ro Khanna to California voters and secure a top-two finish in primary to advance to the general election.

the spot

The spot was produced to appeal to our target primary voters in an online-friendly format.

the result

Ro won a tight primary 39-37, setting the stage for a general election victory.