Keep Michigan Wolves Protected had to win two referenda to stop the wolf hunt and protect the rights of Michigan voters.

the challenge

We had to educate Michigan voters that “no” votes were required on both referenda.

the spot

With anti-politician sentiment high, “Smiling” exposed Lansing’s power grab and unnecessary wolf hunt.

the result

“Smiling” ran in rotation with a second spot, and we successfully defeated both laws in the referendum process.