In one of the most hard-fought Congressional races of 2016, Ro Khanna defeated 18-year incumbent Mike Honda 39-37 in a closely fought primary election and then won a landslide victory in the general election by over 20 points.

the challenge

We needed to educate California voters on our opponent’s lack of effectiveness and create a contrast with our candidate.

the spot

The spot attacked our opponent’s record and provided voters with a clear contrast for change.

the result

Ro Khanna won the general election by a landslide of over 20 points.