Seth Moulton, described by Esquire Politics as “the most remarkable story of this campaign cycle”, ran in the general election in MA-6 against a formidable Republican state Senator.

the challenge

We needed to define our opponent and show a clear contrast with our candidate.

the spot

“We’re not” used footage of our opponent supporting national Republicans, exposing his record and tying him to an agenda out-of-step with MA-6 voters.

the result

Voters agreed it was a time for a change – sending Seth to Congress with a margin of nearly fourteen points.